The FTC Unveils New Look
September 29, 2003

In 1998, The Federal Technology Center (The FTC) was established as a not-for-profit corporation to promote economic development through partnerships between federal labs, universities, and technology businesses. Our goal was to be the bridge between "technology businesses" and the Government. Since then, The FTC has expanded its reach by establishing a Procurement Technical Assistance Center (PTAC), a department of The FTC, to service not only technology businesses, but all small businesses interested in learning how to do business with the government.

New Look, Same Mission - This fall, The Federal Technology Center has updated its look to unify the efforts of the two departments of our corporation, technology transfer and government contracting. The new look will simplify our message and enable us to communicate more effectively with our clients. The FTC's new look and restatement of our mission brings out the unifying reason we exist, which is promoting economic development:

"Our mission is to promote economic development by facilitating technology transfer between government and the private sector, and by helping small businesses successfully compete for government contracts."

Key Message - Our key message is we promote economic development by being Your Link to Government. This message speaks to all businesses who wish to work with the government through either technology transfer or government contracts.

New Logo - The new logo for The Federal Technology Center will replace our two previous logos, The FTC and The FTC PTAC. Thus, it simplifies and unifies our look, and it emphasizes our promise to our diverse clients that we will continue to "link businesses to the government" by providing the same quality service which has made us successful during the past five years.

Our new logo represents the intangible professional qualities our company values and upholds. The new look features an "unboxed" logo to convey we are approachable, as opposed to businesses' perception of the government. The bold lettering reflects The FTC's professionalism, proficiency, and integrity. The name italicized and the white sphere cutting through the red graphic leaving a trail to portray movement reflects our dynamic personality, showing we advance our clients or link them to government.

Our new look is being incorporated into all of our new marketing material. You can see our new design on our website and in the October/November Issue of our GovLink Review newsletter. Our new look will soon be on our business cards, letterhead, brochures, etc.